PRIVACY POLICY
In the following Privacy Policy, we inform you about the processing of personal data carried out by LTD AD SIGNS, who is the owner of the website www.magicbirds.shop in accordance with The EU general data protection regulation ( „GDPR“). Our Privacy Policy applies to the following website and further services and performances (hereinafter jointly referred to as „Services“): www.magicbirds.shop.
Please read our Privacy Policy carefully. If you have any questions or comments about our Privacy Policy, please contact us at info@magicbirds.shop.
Please read our Privacy Policy carefully. If you have any questions or comments about our Privacy Policy, please contact us at info@magicbirds.shop.
1. Name and Contact details of the Controller
This Privacy Policy applies to the data processing by the
LTD AD SIGNS, reg. nr. 40103445089,
Dīķu 8, Vimbukrogs, Ķekava, LV-2123
Email: info@magicbirds.shop
Website: www.magicbirds.shop
for the following Services: www. magicbirds.shop
2. Contact Details of the Data Protection Officer
E-Mail: info@magicbirds.shop.
3. Purposes of the Data Processing, Legal Bases and Legitimate Interests pursued by the Controller or a Third Party, as well as Categories of Recipients
3.1. Access to our Websites
3.1.1. Log-Files
Each time Services are accessed, information is sent by the respective Internet browser of your respective end device to the server of our service and temporarily stored in Log-Files. The data records stored in the Log-Files contain the following data: Date and time of the request, name of the requested page, IP address of the requesting device, device type, cfRayId, referrer URL (origin URL from which you came to our Service), the amount of data transferred, loading time, product and version information of the browser used in each case, as well as the name of the provider of your Internet access. We process the Log-Files in order to be able to provide our Services reliably and securely. Insofar as we process personal data (e.g. the IP address) in this context. Our legitimate interest results from the
Insofar as we use cookies or similar technologies in connection with the processing of Log-Files described above, this is absolutely necessary in order to provide the Services requested by you.
3.1.2. Cookies and Tracking
General Information
In our Services, we and our Partners use Cookies or similar technologies (together also referred to as„Cookies“). Cookies are small text files that can be stored on your end device (laptop, tablet, smartphone or similar) when you visit and/or use our Services. Cookies do not cause any damage to your end device, do not contain viruses, Trojans or other malware. Information is stored in the Cookie that is related to the specific end device used. This does not mean, however, that we can gain direct knowledge of your identity and/or draw conclusions about your person.
Some of the Cookies used are deleted again after the end of the browser session (so-called session Cookies). Such Cookies allow us, for example, to improve the security of our Services by preventing bot attacks.
Other Cookies remain on your terminal device and allow us to recognize your terminal device on your next visit (so-called persistent or session-spanning Cookies). These Cookies are used, for example, to show you ads and content in our Services that are tailored to you personally.
Consent to the Use of Cookies
We use most Cookies based on your consent. We ask you for this consent in our Consent Cookies Popup. We store the decision made by you in this respect as to whether you wish to give consent in order to be able to implement it accordingly. An exception to this consent requirement only applies to Cookies that are absolutely necessary for the provision of a Service expressly requested by you.
Consent to the Processing of your Data based on Cookies.
The decision you make in the CMP whether or to what extent you want to give consent to the processing of your data based on Cookies, we store it under a so-called Consent ID (e.g. d13b5c50-6x7a-4d7b-9962-3846c8abba), which you can also find at the end of our Privacy Policy to be able to implement it accordingly.
We have a legitimate interest in processing your decision to grant consent, so that we do not have to ask you again each time you access our Services whether you wish to grant your consent.
If you have given your consent to the processing of your data.
3.2. Establishment, Execution and/or Termination of a Contract
3.2.1. Data Processing upon Conclusion of the Contract
If you register with one of our Services and/or enter into another contract with us (e.g. buy a product from us), we process the data required for the establishment, performance and/or termination of the contract. This includes:
We store the data collected for the processing of the contract - unless we use it for our own marketing purposes - for the duration of the respective contract and until the expiry of the respective statutory or possible contractual warranty and guarantee rights and applicable limitation periods. After expiry of this period, we retain the information required by commercial and tax law relating to the contractual relationship for the periods specified by law. We have a legitimate interest in the assertion, exercise or defense of legal claims.
Furthermore, the following data processing is required for the execution of a purchase contract via our Services:
Payment data will be passed on to payment service providers commissioned by us to process the payment(s). We pass on details of the delivery address to logistics and shipping partners commissioned by us so that the order can be delivered. To ensure that the goods are delivered according to your wishes, we may transmit your email address and, if necessary, the telephone number to the logistics and / or shipping partners contracted by us, which take over the delivery. If necessary, they will contact you in advance of the delivery to coordinate the details of the delivery with you. The respective data will be transmitted solely for the respective purpose and will not be used for other purposes after delivery and will be deleted after expiration of existing commercial and tax retention obligations.
3.2.2. Use of Data for Fraud Prevention Purposes
The information you provide in the context of an order may be used to check whether an atypical order transaction has occurred (e.g. simultaneous ordering of a large number of goods to the same address using different customer accounts). In principle, we have a legitimate interest in carrying out such a check.
3.2.3. Transmission of Data to Transport/Shipping Partners
For the purpose of delivery of ordered goods, we work together with logistics service providers/transport companies and/or shipping partners: The following data may be transmitted to them for the purpose of delivery of the ordered goods or for the purpose of shipment notification: First name, last name, postal address and, if applicable, the email address and, if applicable, the telephone number.
3.2.4. Transmission of Data to Partner Companies
Through our Services, you have the opportunity to take advantage of offers from third-party companies. In these cases, you may conclude a contract directly with one of our Partner Companies, to whom the data required for the execution of the contract (e.g. first name, last name, billing and delivery address, email address, billing and payment data, date of birth, phone number) will be transmitted. Such advantage offers of our Partner Companies are recognizable and marked as partner offers.
3.3. Data Processing for Advertising Purposes
3.3.1. Postal Advertising
In principle, we have a legitimate interest in using certain information for marketing purposes in order to be able to make you relevant offers. We process the following information for postal advertising for our own marketing purposes as well as for marketing purposes of third parties: first name, last name, postal address.
We are also entitled to store further personal information collected about you in compliance with the legal requirements for our own marketing purposes and for the marketing purposes of third parties. The aim is to send you advertising that is geared solely to your actual or perceived needs/interests and accordingly not to bother you with advertising that is not relevant to you.
A transfer of the stored data to third parties does not take place. Furthermore, magicbirds.shop pseudonymizes/anonymizes personal data collected about you for the purpose of using the pseudonymized/anonymized data for its own marketing purposes as well as for marketing purposes of third parties (advertisers).
Reference to the Right of Objection
You can object to the use of your personal information for the aforementioned marketing purposes at any time free of charge with effect for the future at info@magicbirds.shop.
If you object, your data will be blocked for further data processing for advertising purposes. We would like to point out that in exceptional cases, advertising material may still be sent temporarily after receipt of your objection. This is technically due to the necessary lead time within the selection process and does not mean that we have not implemented your objection.
3.3.2. Newsletter
As part of our Services, we offer you the opportunity to register for our newsletter. In order to be able to ensure that no mistakes have been made when entering the email address, we use the so-called double opt-in procedure (DOI procedure): After you have entered your email address in the registration field and given your consent to receive our newsletter, we will send you a confirmation link to the email address you provided. Only when you click on this confirmation link will your email address be added to our distribution list for sending our newsletter.
Reference to the Right of withdrawal
You can withdraw your consent at any time with effect for the future by sending a message to info@magicbirds.shop or the unsubscribe option at the end of each newsletter.
3.3.3. Product Recommendations by Email
As an existing customer, you will receive product recommendations from us via email. You will receive these product recommendations from us regardless of whether you have subscribed to a newsletter. Here, we use the email address provided by you in the context of the purchase to advertise our own goods and / or services that are similar to those that you have purchased from us based on an order already placed. We have a legitimate interest in sending you product recommendations by email, insofar as this is in accordance with the legal requirements for direct advertising.
Reference to the Right of withdrawal
You can object to our product recommendations at any time free of charge with effect for the future by sending a message to info@magicbirds.shop or at the end of each product recommendation email.
3.4. Personal User Experience
We and our Partners would like to offer you as personal a user experience as possible on our Services. In our CMP we therefore ask you for your consent for the processing purposes described in the following Sections 3.4.1 to 3.4.4.
In addition, we process your data in order to be able to provide our Services securely and reliably and in the form requested by you. You can find more information on this in Section 3.4.5. We have a legitimate interest in offering our Services securely and reliably, as well as providing Services that you expressly request (e.g. our basket-function).
3.4.1. Identification on Third Party Pages
For certain Services, we need to be able to assign users on our own or on third party pages, e.g. to be able to show you ads for our products on third party pages. For this purpose, we or our Partners assign a pseudonymous ID. In addition, we and our Partners can assign you on third party pages with the help of your pseudonymous email address or telephone number.
3.4.2. Personalized Ads and Content
In order to provide you with the full magicbirds.shop experience, we and our Partners use certain information (e.g., browser information, click path, date and time of visit, geographic location, IP address, usage data, websites visited) with your consent to present you with ads and content tailored to you in our online store and on third party pages, which may be based on your preferences or recently viewed products, for example.
3.4.3. Market Research
With your consent, we and our Partners use certain information about interactions with content and ads in our online store and on third party pages to better understand how they are received by our users. To do this, we combine data sets (such as user profiles, statistics, market research and analytics data) that provide information about how you and other users interact with content and ads. This information allows us to identify common characteristics, such as which content is relevant to which audiences.
3.4.4. Product Development
We and our Partners use information about your activities in our online shop and on third party pages (e.g., your interaction with ads or content) with your consent because it helps us improve our products and Services and develop new products and Services based on user interactions, audience type, etc. This purpose does not include developing or improving user profiles and identifiers. This purpose does not include the development or improvement of user profiles and identifiers.
3.4.5. Performance
We need certain information to provide our online shop safely and reliably. To do this, we monitor and prevent unusual and potentially fraudulent activity (e.g., advertising, ad clicks by bots) and ensure that systems and processes are working properly and securely. The information may also be used to troubleshoot problems you or we have in providing or interacting with content and ads. In addition, we need certain information to provide you with our online shop in the form you requested, for example, we remember which products you have added to your shopping cart or wish list.
We have a legitimate interest in offering our Services securely and reliably as well as providing Services that you expressly request (e.g. our shopping cart function).
3.5. Data Processing for success-based Settlement Purposes
We market advertising space on our Services to advertisers whose products you can purchase on our Services that are directly related to your shopping experience on magicbirds.shop or whose products may also be of interest to you. This advertising Service is billed on the basis of so-called impressions (i.e. information on how often the advertisement was seen) and on the basis of interaction with the advertisement (i.e. information on how often the advertisement was clicked on, for example). Therefore, we collect this information in order to be able to bill our performance on a success-based basis. In addition, the information is processed to detect any errors in connection with the billing as well as to prevent them in the future (so-called debugging).
Data that we process in this context does not allow any conclusions to be drawn about our users. Only with your consent do we process the data in order to be able to offer you a user experience that is as personal as possible (see section 3.4), specifically for the following purposes: Personalized Ads and Content (section 3.4.2), Market Research (section 3.4.3) and Product Development (section 3.4.4). If you give us your consent for this, we will establish a personal reference in order to be able to process the data for the purposes you have selected. Detailed information on this data processing can be found in section 3.4.
3.6. Fanpages
magicbirds.shop maintains social media profiles on the social networks Facebook and Instagram ( „Fanpages“), services of Meta Platforms Ireland Ltd. 4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland ( „Meta“), on which we regularly publish and share content and offers. When you interact with our Fanpages or other Facebook or Instagram websites, Meta uses cookies and similar technologies to collect your usage patterns. magicbirds.shop may view general statistics about users' interests and demographic characteristics (such as age, gender, region) for its Fanpages. If you use social networks, the type, scope and purposes of data processing in the social networks are primarily determined by the operators of the social networks. An exception applies to so-called page insights, for which we are jointly responsible with Meta and explain below.
Processing of your Data by Meta
Meta also processes your data when using Fanpages for its own purposes, which are not depicted in this Privacy Policy and over which we have no control. You can find more information about this at the respective social networks:
Facebook privacy notice
Instagram privacy notice
Usage Analysis (Page Insights)
When you interact with our fan pages, Meta records your usage behavior with cookies and similar technologies. In this context, magicbirds.shop receives "Page Insights" that contain statistical, non-personalized (anonymized) information about visitors. It is not possible for us to assign this information to you personally. The selection and processing of Page Insights information is done exclusively by Meta. Page insights help us to understand how our Fanpages are used, which interests the visitors have and which topics and content are particularly popular. We use this information to offer visitors to our Fanpages relevant content and to better respond to the interests and usage habits of our visitors.
magicbirds.shop and Meta are jointly responsible for the processing of your data for the provision of Page Insights. There is an agreement between magicbird.shop and Meta that specifies which company fulfills which data protection obligations in accordance with the GDPR with regard to the processing of Page Insights data.
The agreement with Meta is available here.
The main contents of this agreement (including a list of page insights data) have been summarized by Meta summarized here.
3.7. Contacting
You have the possibility to contact us in several ways. By email, by phone, by chat or by mail. When you contact us, we use the personal data that you voluntarily provide to us in this context solely for the purpose of contacting you and processing your request.
3.8. Payments Methods
We process your payment information for the purpose of payment processing, e.g. when you purchase or use a product and/or Service via www.magicbirds.shop. Depending on the payment method, we forward your payment information to third parties (e.g. in the case of credit card payments to your credit card provider).
4. No Requirement to provide Data
In principle, you are not obliged to provide us with your personal data. However, the use of certain areas of our Services may require the provision of personal data, in particular the purchase of goods. If you do not wish to provide us with the necessary data, you will unfortunately not be able to use the corresponding areas of the Services.
5. Recipients of Personal Data
5.1. Transmission of Data to Third Parties
We will only disclose your data to third parties outside of magicbirds.shop if this is legally permissible (e.g., because we or the third party have a legitimate interest in the disclosure, we are legally obligated to disclose the data, or based on your consent).
In addition to the third parties named in our Privacy Policy by name, we may disclose personal data to a third party in particular if,
5.2. Transmission to Processors
In the course of processing your data, we use so-called Processors in some areas. A Processor is a natural or legal person who processes personal data on our behalf and on the basis of our instructions, whereby we remain responsible for the data processing. Processors do not use the data for their own purposes, but carry out data processing exclusively for the Controller.
Insofar as the Processors are not already named in this Privacy Policy, these are in particular the following categories of Processors:
magicbirds.shop stores personal data only as long as it is necessary for the purposes stated in this Privacy Policy, in particular for the fulfillment of our contractual and legal obligations. If necessary, we will also store your personal data for further purposes, if or as long as the further storage for certain purposes is permitted by law.
Even if there is no legal obligation to retain data, we may refrain from immediate deletion in certain cases permitted by law. This applies, for example, if the information in question may still be required for further contract processing or legal prosecution or legal defense (e.g. in the case of complaints). The relevant criterion for the duration of the blocking is then the respective statutory limitation periods, after the expiry of which we then delete the information. As a rule, the limitation periods end 3 years after the end of the year in which you made a purchase from us.
7. Recipients outside the EEA
We also share personal data with third parties or Processors located in countries outside the European Economic Area( "EEA“). In this case, we ensure that the recipient either has an adequate level of data protection or has your express consent before transferring the data.
An adequate level of data protection exists, for example, if the European Commission has adopted an adequacy decision for the respective country (Art. 45 GDPR). For the U.S., the European Commission has adopted the decision that an adequate level of data protection exists there, provided that the data recipient participates in the EU-U.S. Data Privacy Framework (DPF) and has a current certification for this. If the recipients of your personal data are located in the U.S. and participate in the DPF, we therefore rely on this adequacy decision (Article 45 GDPR).
Alternatively, we establish an adequate level of data protection by agreeing with recipients on the so-called EU standard contractual clauses of the European Commission (Art. 46 GDPR). In this case, we conduct transfer impact assessments and agree with the recipient or, if necessary, implement additional protective measures. Specifically, we agree Module 1 of the EU Standard Contractual Clauses with recipients who are (independent) controllers and Module 2 of the EU Standard Contractual Clauses with recipients who act as our Processors.
These are third parties or Processors in the following countries: USA (we rely in this respect on the "DPF"), UK (we rely in this respect on the European Commission adequacy decision" available here. India and Singapore. For data transfers to India and Singapore, we have ensured an adequate level of data protection by concluding EU standard contractual clauses and conducting a transfer impact assessment.
You can obtain a copy of the specifically agreed regulations for ensuring the appropriate level of data protection from us. Please contact us at info@magicbirds.shop.
8. Your Rights
8.1. Overview
In addition to the right to revoke your consent given to us, you are entitled to the following further rights if the respective legal requirements are met:
You also have the right to complain to a supervisory authority. In particular, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.
8.2. Right of Objection
You have the right to object to the processing of your personal data for advertising purposes at any time ( „advertising objection”).
In addition, you have the right to object to data processing on the basis of Art. 6 (1) f) GDPR for reasons arising from your particular situation. We will then stop processing your data, unless we can demonstrate - in accordance with the legal requirements - compelling legitimate grounds for further processing that override your rights, or the processing serves the assertion, exercise or defense of legal claims.
You can exercise your right of objection at info@magicbirds.shop.
8.3. Right of Withdrawal
If we process data on the basis of your consent, you have the right to revoke this consent at any time. Your revocation does not change the legality of the data processing carried out on the basis of the consent(s) until the revocation.
You can generally exercise your rights of objection at info@magicbirds.shop.
8.4. Fanpages
For the processing of your Page Insights information together with Meta, we have agreed with Meta that Meta is primarily responsible for providing you with information about the processing of your Page Insights information and for enabling you to exercise your data protection rights (e.g. right to object). For more information about your data protection rights in connection with Site Views and how you can exercise them directly with Meta, please see here .
If you assert your rights against magicbirds.shop, we will forward your request to Meta.
This Privacy Policy applies to the data processing by the
LTD AD SIGNS, reg. nr. 40103445089,
Dīķu 8, Vimbukrogs, Ķekava, LV-2123
Email: info@magicbirds.shop
Website: www.magicbirds.shop
for the following Services: www. magicbirds.shop
2. Contact Details of the Data Protection Officer
E-Mail: info@magicbirds.shop.
3. Purposes of the Data Processing, Legal Bases and Legitimate Interests pursued by the Controller or a Third Party, as well as Categories of Recipients
3.1. Access to our Websites
3.1.1. Log-Files
Each time Services are accessed, information is sent by the respective Internet browser of your respective end device to the server of our service and temporarily stored in Log-Files. The data records stored in the Log-Files contain the following data: Date and time of the request, name of the requested page, IP address of the requesting device, device type, cfRayId, referrer URL (origin URL from which you came to our Service), the amount of data transferred, loading time, product and version information of the browser used in each case, as well as the name of the provider of your Internet access. We process the Log-Files in order to be able to provide our Services reliably and securely. Insofar as we process personal data (e.g. the IP address) in this context. Our legitimate interest results from the
- Ensuring a smooth connection establishment,
- Ensuring a comfortable use of our Services,
- Evaluation of system security and stability.
Insofar as we use cookies or similar technologies in connection with the processing of Log-Files described above, this is absolutely necessary in order to provide the Services requested by you.
3.1.2. Cookies and Tracking
General Information
In our Services, we and our Partners use Cookies or similar technologies (together also referred to as„Cookies“). Cookies are small text files that can be stored on your end device (laptop, tablet, smartphone or similar) when you visit and/or use our Services. Cookies do not cause any damage to your end device, do not contain viruses, Trojans or other malware. Information is stored in the Cookie that is related to the specific end device used. This does not mean, however, that we can gain direct knowledge of your identity and/or draw conclusions about your person.
Some of the Cookies used are deleted again after the end of the browser session (so-called session Cookies). Such Cookies allow us, for example, to improve the security of our Services by preventing bot attacks.
Other Cookies remain on your terminal device and allow us to recognize your terminal device on your next visit (so-called persistent or session-spanning Cookies). These Cookies are used, for example, to show you ads and content in our Services that are tailored to you personally.
Consent to the Use of Cookies
We use most Cookies based on your consent. We ask you for this consent in our Consent Cookies Popup. We store the decision made by you in this respect as to whether you wish to give consent in order to be able to implement it accordingly. An exception to this consent requirement only applies to Cookies that are absolutely necessary for the provision of a Service expressly requested by you.
Consent to the Processing of your Data based on Cookies.
The decision you make in the CMP whether or to what extent you want to give consent to the processing of your data based on Cookies, we store it under a so-called Consent ID (e.g. d13b5c50-6x7a-4d7b-9962-3846c8abba), which you can also find at the end of our Privacy Policy to be able to implement it accordingly.
We have a legitimate interest in processing your decision to grant consent, so that we do not have to ask you again each time you access our Services whether you wish to grant your consent.
If you have given your consent to the processing of your data.
3.2. Establishment, Execution and/or Termination of a Contract
3.2.1. Data Processing upon Conclusion of the Contract
If you register with one of our Services and/or enter into another contract with us (e.g. buy a product from us), we process the data required for the establishment, performance and/or termination of the contract. This includes:
- Salutation
- First name, last name
- Invoice and delivery address
- Email address
- Billing and payment information
- Phone number
- Information about orders placed
- Store settings
We store the data collected for the processing of the contract - unless we use it for our own marketing purposes - for the duration of the respective contract and until the expiry of the respective statutory or possible contractual warranty and guarantee rights and applicable limitation periods. After expiry of this period, we retain the information required by commercial and tax law relating to the contractual relationship for the periods specified by law. We have a legitimate interest in the assertion, exercise or defense of legal claims.
Furthermore, the following data processing is required for the execution of a purchase contract via our Services:
Payment data will be passed on to payment service providers commissioned by us to process the payment(s). We pass on details of the delivery address to logistics and shipping partners commissioned by us so that the order can be delivered. To ensure that the goods are delivered according to your wishes, we may transmit your email address and, if necessary, the telephone number to the logistics and / or shipping partners contracted by us, which take over the delivery. If necessary, they will contact you in advance of the delivery to coordinate the details of the delivery with you. The respective data will be transmitted solely for the respective purpose and will not be used for other purposes after delivery and will be deleted after expiration of existing commercial and tax retention obligations.
3.2.2. Use of Data for Fraud Prevention Purposes
The information you provide in the context of an order may be used to check whether an atypical order transaction has occurred (e.g. simultaneous ordering of a large number of goods to the same address using different customer accounts). In principle, we have a legitimate interest in carrying out such a check.
3.2.3. Transmission of Data to Transport/Shipping Partners
For the purpose of delivery of ordered goods, we work together with logistics service providers/transport companies and/or shipping partners: The following data may be transmitted to them for the purpose of delivery of the ordered goods or for the purpose of shipment notification: First name, last name, postal address and, if applicable, the email address and, if applicable, the telephone number.
3.2.4. Transmission of Data to Partner Companies
Through our Services, you have the opportunity to take advantage of offers from third-party companies. In these cases, you may conclude a contract directly with one of our Partner Companies, to whom the data required for the execution of the contract (e.g. first name, last name, billing and delivery address, email address, billing and payment data, date of birth, phone number) will be transmitted. Such advantage offers of our Partner Companies are recognizable and marked as partner offers.
3.3. Data Processing for Advertising Purposes
3.3.1. Postal Advertising
In principle, we have a legitimate interest in using certain information for marketing purposes in order to be able to make you relevant offers. We process the following information for postal advertising for our own marketing purposes as well as for marketing purposes of third parties: first name, last name, postal address.
We are also entitled to store further personal information collected about you in compliance with the legal requirements for our own marketing purposes and for the marketing purposes of third parties. The aim is to send you advertising that is geared solely to your actual or perceived needs/interests and accordingly not to bother you with advertising that is not relevant to you.
A transfer of the stored data to third parties does not take place. Furthermore, magicbirds.shop pseudonymizes/anonymizes personal data collected about you for the purpose of using the pseudonymized/anonymized data for its own marketing purposes as well as for marketing purposes of third parties (advertisers).
Reference to the Right of Objection
You can object to the use of your personal information for the aforementioned marketing purposes at any time free of charge with effect for the future at info@magicbirds.shop.
If you object, your data will be blocked for further data processing for advertising purposes. We would like to point out that in exceptional cases, advertising material may still be sent temporarily after receipt of your objection. This is technically due to the necessary lead time within the selection process and does not mean that we have not implemented your objection.
3.3.2. Newsletter
As part of our Services, we offer you the opportunity to register for our newsletter. In order to be able to ensure that no mistakes have been made when entering the email address, we use the so-called double opt-in procedure (DOI procedure): After you have entered your email address in the registration field and given your consent to receive our newsletter, we will send you a confirmation link to the email address you provided. Only when you click on this confirmation link will your email address be added to our distribution list for sending our newsletter.
Reference to the Right of withdrawal
You can withdraw your consent at any time with effect for the future by sending a message to info@magicbirds.shop or the unsubscribe option at the end of each newsletter.
3.3.3. Product Recommendations by Email
As an existing customer, you will receive product recommendations from us via email. You will receive these product recommendations from us regardless of whether you have subscribed to a newsletter. Here, we use the email address provided by you in the context of the purchase to advertise our own goods and / or services that are similar to those that you have purchased from us based on an order already placed. We have a legitimate interest in sending you product recommendations by email, insofar as this is in accordance with the legal requirements for direct advertising.
Reference to the Right of withdrawal
You can object to our product recommendations at any time free of charge with effect for the future by sending a message to info@magicbirds.shop or at the end of each product recommendation email.
3.4. Personal User Experience
We and our Partners would like to offer you as personal a user experience as possible on our Services. In our CMP we therefore ask you for your consent for the processing purposes described in the following Sections 3.4.1 to 3.4.4.
In addition, we process your data in order to be able to provide our Services securely and reliably and in the form requested by you. You can find more information on this in Section 3.4.5. We have a legitimate interest in offering our Services securely and reliably, as well as providing Services that you expressly request (e.g. our basket-function).
3.4.1. Identification on Third Party Pages
For certain Services, we need to be able to assign users on our own or on third party pages, e.g. to be able to show you ads for our products on third party pages. For this purpose, we or our Partners assign a pseudonymous ID. In addition, we and our Partners can assign you on third party pages with the help of your pseudonymous email address or telephone number.
3.4.2. Personalized Ads and Content
In order to provide you with the full magicbirds.shop experience, we and our Partners use certain information (e.g., browser information, click path, date and time of visit, geographic location, IP address, usage data, websites visited) with your consent to present you with ads and content tailored to you in our online store and on third party pages, which may be based on your preferences or recently viewed products, for example.
3.4.3. Market Research
With your consent, we and our Partners use certain information about interactions with content and ads in our online store and on third party pages to better understand how they are received by our users. To do this, we combine data sets (such as user profiles, statistics, market research and analytics data) that provide information about how you and other users interact with content and ads. This information allows us to identify common characteristics, such as which content is relevant to which audiences.
3.4.4. Product Development
We and our Partners use information about your activities in our online shop and on third party pages (e.g., your interaction with ads or content) with your consent because it helps us improve our products and Services and develop new products and Services based on user interactions, audience type, etc. This purpose does not include developing or improving user profiles and identifiers. This purpose does not include the development or improvement of user profiles and identifiers.
3.4.5. Performance
We need certain information to provide our online shop safely and reliably. To do this, we monitor and prevent unusual and potentially fraudulent activity (e.g., advertising, ad clicks by bots) and ensure that systems and processes are working properly and securely. The information may also be used to troubleshoot problems you or we have in providing or interacting with content and ads. In addition, we need certain information to provide you with our online shop in the form you requested, for example, we remember which products you have added to your shopping cart or wish list.
We have a legitimate interest in offering our Services securely and reliably as well as providing Services that you expressly request (e.g. our shopping cart function).
3.5. Data Processing for success-based Settlement Purposes
We market advertising space on our Services to advertisers whose products you can purchase on our Services that are directly related to your shopping experience on magicbirds.shop or whose products may also be of interest to you. This advertising Service is billed on the basis of so-called impressions (i.e. information on how often the advertisement was seen) and on the basis of interaction with the advertisement (i.e. information on how often the advertisement was clicked on, for example). Therefore, we collect this information in order to be able to bill our performance on a success-based basis. In addition, the information is processed to detect any errors in connection with the billing as well as to prevent them in the future (so-called debugging).
Data that we process in this context does not allow any conclusions to be drawn about our users. Only with your consent do we process the data in order to be able to offer you a user experience that is as personal as possible (see section 3.4), specifically for the following purposes: Personalized Ads and Content (section 3.4.2), Market Research (section 3.4.3) and Product Development (section 3.4.4). If you give us your consent for this, we will establish a personal reference in order to be able to process the data for the purposes you have selected. Detailed information on this data processing can be found in section 3.4.
3.6. Fanpages
magicbirds.shop maintains social media profiles on the social networks Facebook and Instagram ( „Fanpages“), services of Meta Platforms Ireland Ltd. 4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland ( „Meta“), on which we regularly publish and share content and offers. When you interact with our Fanpages or other Facebook or Instagram websites, Meta uses cookies and similar technologies to collect your usage patterns. magicbirds.shop may view general statistics about users' interests and demographic characteristics (such as age, gender, region) for its Fanpages. If you use social networks, the type, scope and purposes of data processing in the social networks are primarily determined by the operators of the social networks. An exception applies to so-called page insights, for which we are jointly responsible with Meta and explain below.
Processing of your Data by Meta
Meta also processes your data when using Fanpages for its own purposes, which are not depicted in this Privacy Policy and over which we have no control. You can find more information about this at the respective social networks:
Facebook privacy notice
Instagram privacy notice
Usage Analysis (Page Insights)
When you interact with our fan pages, Meta records your usage behavior with cookies and similar technologies. In this context, magicbirds.shop receives "Page Insights" that contain statistical, non-personalized (anonymized) information about visitors. It is not possible for us to assign this information to you personally. The selection and processing of Page Insights information is done exclusively by Meta. Page insights help us to understand how our Fanpages are used, which interests the visitors have and which topics and content are particularly popular. We use this information to offer visitors to our Fanpages relevant content and to better respond to the interests and usage habits of our visitors.
magicbirds.shop and Meta are jointly responsible for the processing of your data for the provision of Page Insights. There is an agreement between magicbird.shop and Meta that specifies which company fulfills which data protection obligations in accordance with the GDPR with regard to the processing of Page Insights data.
The agreement with Meta is available here.
The main contents of this agreement (including a list of page insights data) have been summarized by Meta summarized here.
3.7. Contacting
You have the possibility to contact us in several ways. By email, by phone, by chat or by mail. When you contact us, we use the personal data that you voluntarily provide to us in this context solely for the purpose of contacting you and processing your request.
3.8. Payments Methods
We process your payment information for the purpose of payment processing, e.g. when you purchase or use a product and/or Service via www.magicbirds.shop. Depending on the payment method, we forward your payment information to third parties (e.g. in the case of credit card payments to your credit card provider).
4. No Requirement to provide Data
In principle, you are not obliged to provide us with your personal data. However, the use of certain areas of our Services may require the provision of personal data, in particular the purchase of goods. If you do not wish to provide us with the necessary data, you will unfortunately not be able to use the corresponding areas of the Services.
5. Recipients of Personal Data
5.1. Transmission of Data to Third Parties
We will only disclose your data to third parties outside of magicbirds.shop if this is legally permissible (e.g., because we or the third party have a legitimate interest in the disclosure, we are legally obligated to disclose the data, or based on your consent).
In addition to the third parties named in our Privacy Policy by name, we may disclose personal data to a third party in particular if,
- if we are obliged to do so by law or by enforceable official or court order in an individual case (vis-à-vis public authorities);
- in connection with legal disputes (vis-à-vis courts or our lawyers) or audits (vis-à-vis auditors);
- when we work with tax consultants;
- in connection with possible criminal acts to the competent investigative authorities;
- in the event of sale of the business (to the acquirer).
5.2. Transmission to Processors
In the course of processing your data, we use so-called Processors in some areas. A Processor is a natural or legal person who processes personal data on our behalf and on the basis of our instructions, whereby we remain responsible for the data processing. Processors do not use the data for their own purposes, but carry out data processing exclusively for the Controller.
Insofar as the Processors are not already named in this Privacy Policy, these are in particular the following categories of Processors:
- IT service provider (sending emails and newsletters),
- Call center (answering customer inquiries)
magicbirds.shop stores personal data only as long as it is necessary for the purposes stated in this Privacy Policy, in particular for the fulfillment of our contractual and legal obligations. If necessary, we will also store your personal data for further purposes, if or as long as the further storage for certain purposes is permitted by law.
Even if there is no legal obligation to retain data, we may refrain from immediate deletion in certain cases permitted by law. This applies, for example, if the information in question may still be required for further contract processing or legal prosecution or legal defense (e.g. in the case of complaints). The relevant criterion for the duration of the blocking is then the respective statutory limitation periods, after the expiry of which we then delete the information. As a rule, the limitation periods end 3 years after the end of the year in which you made a purchase from us.
7. Recipients outside the EEA
We also share personal data with third parties or Processors located in countries outside the European Economic Area( "EEA“). In this case, we ensure that the recipient either has an adequate level of data protection or has your express consent before transferring the data.
An adequate level of data protection exists, for example, if the European Commission has adopted an adequacy decision for the respective country (Art. 45 GDPR). For the U.S., the European Commission has adopted the decision that an adequate level of data protection exists there, provided that the data recipient participates in the EU-U.S. Data Privacy Framework (DPF) and has a current certification for this. If the recipients of your personal data are located in the U.S. and participate in the DPF, we therefore rely on this adequacy decision (Article 45 GDPR).
Alternatively, we establish an adequate level of data protection by agreeing with recipients on the so-called EU standard contractual clauses of the European Commission (Art. 46 GDPR). In this case, we conduct transfer impact assessments and agree with the recipient or, if necessary, implement additional protective measures. Specifically, we agree Module 1 of the EU Standard Contractual Clauses with recipients who are (independent) controllers and Module 2 of the EU Standard Contractual Clauses with recipients who act as our Processors.
These are third parties or Processors in the following countries: USA (we rely in this respect on the "DPF"), UK (we rely in this respect on the European Commission adequacy decision" available here. India and Singapore. For data transfers to India and Singapore, we have ensured an adequate level of data protection by concluding EU standard contractual clauses and conducting a transfer impact assessment.
You can obtain a copy of the specifically agreed regulations for ensuring the appropriate level of data protection from us. Please contact us at info@magicbirds.shop.
8. Your Rights
8.1. Overview
In addition to the right to revoke your consent given to us, you are entitled to the following further rights if the respective legal requirements are met:
- the right of access about your personal data stored by us (Art. 15 GDPR), in particular you can request information about the processing purposes, the categories of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the origin of your data, if it has not been collected directly from you;
- the right to have inaccurate data corrected or to have incomplete data completed (Art. 16 GDPR),
- the right to have your data stored by us deleted (Art. 17 GDPR), insofar as the applicable prerequisites for this are fulfilled and, in particular, no legal or contractual retention periods or other legal obligations or rights to further storage are to be observed by us,
- the right to restrict the processing of your data (Art. 18 GDPR), insofar as the accuracy of the data is disputed by you (for a period that allows us to verify the accuracy of the personal data); the processing is unlawful, but you object to its erasure; we no longer need the data, but you need it to assert, exercise or defend legal claims or you have objected to the processing in accordance with Art. 21 GDPR (as long as it has not yet been determined whether our legitimate reasons outweigh yours),
- the right to data portability pursuant to Art. 20 GDPR, i.e. the right, in the event of processing based on your consent (Art. 6 (1) a) GDPR) or for the performance of a contract (Art. 6 (1) b) GDPR), which is carried out with the aid of automated processes, to have data stored by us about you transferred in a common, machine-readable format, or to request the transfer to another controller (the latter, insofar as this is technically feasible),
You also have the right to complain to a supervisory authority. In particular, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.
8.2. Right of Objection
You have the right to object to the processing of your personal data for advertising purposes at any time ( „advertising objection”).
In addition, you have the right to object to data processing on the basis of Art. 6 (1) f) GDPR for reasons arising from your particular situation. We will then stop processing your data, unless we can demonstrate - in accordance with the legal requirements - compelling legitimate grounds for further processing that override your rights, or the processing serves the assertion, exercise or defense of legal claims.
You can exercise your right of objection at info@magicbirds.shop.
8.3. Right of Withdrawal
If we process data on the basis of your consent, you have the right to revoke this consent at any time. Your revocation does not change the legality of the data processing carried out on the basis of the consent(s) until the revocation.
You can generally exercise your rights of objection at info@magicbirds.shop.
8.4. Fanpages
For the processing of your Page Insights information together with Meta, we have agreed with Meta that Meta is primarily responsible for providing you with information about the processing of your Page Insights information and for enabling you to exercise your data protection rights (e.g. right to object). For more information about your data protection rights in connection with Site Views and how you can exercise them directly with Meta, please see here .
If you assert your rights against magicbirds.shop, we will forward your request to Meta.